What is Persona X?

Persona X is an AI-driven service that assists product, design, and development teams in crafting user-centric experiences. It integrates with tools like Zoom and Google Drive to enhance collaboration and insights.

What data does Persona X collect?

Persona X collects information that you provide during the setup and use of the service. This includes user inputs for AI-generated personas, real-time user insights, and data from third-party services like Google Drive, with your explicit consent.

How does Persona X access and use Google Drive data?

Persona X accesses Google Drive data only with your explicit consent and solely to provide the services described. Specifically, we use certain data as context to generate personas and insights through our proprietary AI model. Importantly, we do not use Personally Identifiable Information (PII) in this process, and we strictly limit data access and processing to the generation of personas and insights. We do not use any data obtained through Google Workspace APIs to develop, improve, or train any generalized artificial intelligence or machine learning models. This approach ensures compliance with Google’s API Services User Data Policy and respects your privacy. Please note that connecting Google Drive is not required to use our service. As an alternative, you may choose to download files to your computer and manually upload them through the file upload function in our user interface.

How is my data protected?

All data, including any information from Google Drive, is encrypted both in transit and at rest. Persona X uses embedding encryption and vectorization to protect your data, ensuring that it remains unreadable by unauthorized parties. We comply with industry best practices for data security, including GDPR and other relevant regulations, as well as Google’s API Services User Data Policy.

Does Persona X store my data?

Persona X stores user-generated content and associated metadata to provide services effectively. This includes data sourced from Google Drive, which will only be stored for the purposes outlined in this privacy policy. We do not store Google user data beyond what is necessary to deliver our services.

Who owns the data I provide to Persona X?

You retain full ownership of all data provided to Persona X, including any data accessed from third-party services like Google Drive. Persona X does not claim ownership of any data provided by you or accessed through integrations with external services.

Does Persona X share my data with third parties?

Persona X does not share your data, including any Google Drive data, with third parties. Your data is used solely to enhance and deliver our services to you. We do not sell or transfer your data to any third parties, including advertisers, data brokers, or credit agencies.

Human Access to Data

At Persona X, access to your data by our team members is strictly controlled and limited to necessary personnel only. Such access is granted only for purposes such as maintaining service security, troubleshooting issues, or when explicitly authorized by you. We ensure that all employees and contractors adhere to these policies through confidentiality agreements and regular training. Human access to your data will only occur under these specific, controlled circumstances, and we strive to minimize such access as much as possible.

Can I delete my data?

Yes, you can delete your account and all associated data, including any data accessed from Google Drive, at any time. Go to the account settings and follow the instructions to permanently delete your data.

What happens if there are changes to this privacy policy?

We may update this privacy policy from time to time. Any changes will be communicated to users. Continued use of the service, including the Google Drive integration, constitutes acceptance of the updated policy.

How can I contact Persona X for more information?

If you have any questions or concerns regarding this privacy policy, including the use of Google Drive data, please contact us at [email protected].

Data Retention Policy

Persona X retains your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements.

We categorize the data we collect and apply specific retention periods:

• Personal User Data: Personal information such as names, email addresses, and account information will be retained for the duration of your active account. Once your account is deactivated, this data will be retained for up to 12 months to resolve any issues such as disputes or customer support inquiries. After this period, the data will be securely deleted unless legal requirements mandate longer retention.

• Transactional Data: Information related to purchases, service usage, or other transactional data will be retained for up to 5 years to comply with financial regulations and for auditing purposes.

• Generated Content: Data generated as part of your use of our services (e.g., AI-generated personas, real-time insights) will be retained for as long as your account is active or until you request its deletion. This data will be deleted upon account deletion unless otherwise required for legal or operational purposes.

• Log Data and Metadata: System logs and metadata generated through the use of Persona X will be retained for security monitoring purposes for up to 2 years.

• Backup Data: Any data stored in backups for disaster recovery purposes will be retained for up to 12 months, after which it will be securely deleted.

You have the right to request the deletion of your data at any time, in line with applicable laws, as detailed in the Can I delete my data? section. Requests can be made through your account settings or by contacting us directly.

We periodically review all data we store and delete data that is no longer necessary for the purposes outlined, ensuring your information is not kept longer than necessary.

By using Persona X and connecting your Google Drive account, you acknowledge that you have read, understood, and agree to this privacy policy, including how your data will be accessed, stored, and used.